Translation of the Swedish course syllabus 
The Tourist Company, 7.5 credits
(Turistföretaget, 7,5 högskolepoäng)
Course code: 1047TR
Subject area: Tourism Studies
Main field of study: Tourism Studies
Academic school: School of Natural Sciences, Technology and Environmental Studies
Disciplinary domain: Social Sciences 100%
Grading scale: AF
Education cycle: First-cycle (Bachelor)
Course level: B (intermediate)
Progressive specialisation: G1F (First cycle. Entry requirements: 0-60 credits from first-cycle courses)
Language of instruction: English
Valid from: HT 2018 (autumn semester)

1. Validation

This course syllabus was validated by the Faculty Board for Natural Sciences, Technology and Environmental Studies at Södertörn University on 2018-04-23 according to the stipulations in the Higher Education Ordinance.

2. Entry requirements

30 credits in Social Sciences or Humanities and English B (intermediate level), or the equivalent

3. Learning outcomes

On completing the course, the student is able to:
  • describe the characteristics of a tourist company from a service perspective.
  • analyse how external conditions in a city destination may influence tourist entrepreneurship and how the tourist companies operate in a changing industry structure.
  • identify different types of tourism markets and analyse if these can be influenced by individual tourist companies.
  • design a tourist segmented market survey, resulting in a written marketing plan for a tourist company's marketing and product launches.
  • develop a service management system which can be used in a tourist company from an entrepreneurial small business perspective.
  • critically examine and evaluate tourist companies' influence on society from a sustainable perspective.

  • 4. Course content, modules and examinations

    The course is designed from a service management perspective, emphasising marketing and organisation. Initially, characteristics of a travel service are discussed, as well as how they influence the management and operations of a tourist company. In the area of marketing, markets, distribution, market plans, marketing activities etc. are studied. In the area of organisation, company culture, business types, management principals, service meetings, employees’ motivation, etc., are studied. Furthermore, external factors such as changes to industry structure and general IT developments are covered. Finally, aspects of effective small business entrepreneurship are highlighted, such as business ability and entrepreneurial spirit.

    • The Tourist Company, 7,5 credits
      (Turistföretaget, 7.5 högskolepoäng)

    • 1001, The Tourist Company, assignments, 3 credits
      (Turistföretaget, uppgift, 3 högskolepoäng)
      Grades permitted: A/B/C/D/E/F

      1002, The Tourist Company, Written Examination, 4,5 credits
      (Turistföretaget, skriftlig tentamen, 4.5 högskolepoäng)
      Grades permitted: A/B/C/D/E/F

    5. Course design

    Lectures, seminars and group work.

    6. Examination format

    1001, The Tourist Company, assignments, 3 credits

  • written assignment of group work
  • oral presentation in groups
  • participation in seminars

    At most one (1) missing seminar occasion can, in consultation with the course coordinator, be compensated for via an individual written assignment.

    1002, The Tourist Company, Written Examination, 4,5 credits
  • written examination
  •  If a student has a certificate for compensatory support from Södertörn University, the examiner may decide on an adapted examination or alternative examination form in accordance with Södertörn University's regulations.

    7. Reading list

    If there are changes in the reading list between semesters, a new list for the next semester is to be validated no later than July 15 and December 15 respectively.
    Valid from Valid to Decision date Decision board
    VT 2019HT 20192018-11-16Ämnesrådet för turismvetenskap
    VT 20202019-11-25Ämnesrådet för turismvetenskap

    8. Restrictions on accreditation

    The course may not be accredited as part of a degree if the contents are partly or wholly the same as a course previously taken in Sweden or elsewhere.

    9. Other stipulations
    Following the Vice-Chancellors decision on internationalization and grade scale at Södertörn University College (dnr: 1148-1.1.2-2018), this syllabus replaces the syllabus with course code 1040TR, with the difference that the grade system has been updated. The syllabus is determined through special order (dnr: 1776-2.1.1-2018).